While customers are keen to give valuable feedback via numerous channels such as Google reviews, customer satisfaction surveys or even the customer support itself, analysing those feedbacks on a large scale can be heavily time-consuming. Utilizing AI in terms of natural language processing (NLP) can help to make a meaning of literally millions of customer feedbacks. SKOPOS ELEMENTS is going to show hands on results from different NLP approaches. Sebastian is the founder and managing director of SKOPOS ELEMENTS. As a data science expert within the SKOPOS GROUP, he is responsible for the areas customer analytics and reporting. He is passionate about leveraging data science methods to better understand customer behaviour and help companies improve their products and services accordingly.