AI Monday®

Petri Malmelin

— Ämplify

I'm M&A expert and business transformation lead with passion for people centric, data and system driven change journeys.

To me the best business transformations
- change people thinking and behaviour
- digitalise business processes and boldly utilise data (e.g by using data hubs / data spaces, ML/AI)
- indisputably measure the aimed business benefits (e.g. by using Automated Process Discovery)
- simplify IT-landscapes: the value is in data, while the costs hide in applications and their integrations
- create social gravity to convert people - employees, collaborators and customers - into fans

When the above happens, unfairly great value is delivered and the competitors talk of 'disruption'. My passion lies in planning, leading and delivering such change journeys.




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