The Berlin-based AI and deep data platform proved that it is possible to create progressive security solutions which harness all the great technological advances without neglecting the rights and freedom of individuals. Operational for world-leading city halls and their police forces, public transport operators, and the security divisions of multinational corporations, AVA has emerged as a role-model and European-made gold standard for monitoring and managing security, safety, and risk in full alignment with the most strict regulations on data privacy. Aleksandar Stojanovic, Executive Chairman and Co-Founder at AVA, will share his perspective on how to avoiding trade-offs and remaining unapologetic when facing crucial decisions at the intersection of security and privacy. The key message: Human first, technology follows.