Saara Hyvönen is one of the three Co-Founders of DAIN Studios. She has extensive experience in the area of Data and AI strategy development, identifying optimal data use cases and defining related requirements on data, architecture and compliance. From algorithms to AI ethics, she loves making data work by finding answers to the full range of what, why, and how questions.Prior to Dain Studios, Saara worked at Sanoma, leading the customer analytics development area, at Nokia as the head of global CRM analytics and at Fonecta leading a team responsible for search, relevance, and automated content enrichment. Before stepping into the business world Saara worked as a post-doctoral researcher in data science at the University of Helsinki, participating in multidisciplinary research projects ranging from dialectometry to atmospheric sciences as well as teaching advanced data analytics courses.Saara Hyvönen has a PhD in mathematics and extensive experience in the application of data science in both academic and business environments. She was listed among the 100 Brilliant Women in AI Ethics 2021.